B2B software & business growth

Strategy · Product · Growth

Change how
your industry
works.

We build the software.
And the business behind it.

Jonathan Chamblee and Dalton Locke bring product execution, company building, and commercial experience to B2B software.

Start a conversationExplore our experience
For founders. Industry leaders. Investors.From opportunity to operation.

Experience
behind the firm

100+

Applications across
Jonathan’s portfolio

$170M+

Portfolio value across
Jonathan’s experience

MIT45

Co-founded by Dalton.
Built into nationwide distribution.

Selected partner experience

Built around the work
people actually do.

View all experience

01 / Hiring & workforce

UpGig

The hiring process,
connected.

Resume intake. Candidate evaluation. Phone screens. One pipeline for the people making the decisions.

Jonathan Chamblee · Product rebuild

Explore the UpGig project
UpGig hiring product website
PONO.AI business operations product

PONO.AI

02 / Business operations

Business knowledge, plans, and tasks connected to daily execution.

Dalton: founder. Jonathan: operations and software.

Explore the PONO.AI project
AI Reviews local business discovery product

AI Reviews

03 / Local discovery

Specific customer questions. Relevant local businesses. A more useful way to choose.

Jonathan Chamblee · Product build

Explore the AI Reviews project

Our point of view

An industry changes
when someone builds
a better way to work.

You know where the friction is. The repeated tasks. The disconnected systems. The tools people work around.

We turn that knowledge into a focused product, a reason for customers to choose it, and the operation needed to deliver.

See where we work

Our expertise

The product.
The market.
The whole business.

A roadmap affects revenue. Positioning affects the product. Growth puts pressure on operations. We connect those decisions from the start.

Explore our capabilities

01 / Build

Create a product
buyers need.

Find the customer problem, define the product, and bring design and engineering into a delivery plan.

  • Product strategy & validation
  • UX, architecture & engineering
  • Product recovery & diligence
Product & technology

02 / Grow

Give the market
a reason to choose it.

Make the value clear. Connect the offer, the buying journey, and the experience that keeps customers.

  • Positioning & go-to-market
  • Acquisition & activation
  • Retention & growth priorities
Brand & growth

03 / Operate

Build the business
to deliver.

Align people, priorities, and systems. Use AI where it improves a real workflow, with clear ownership.

  • AI & systems integration
  • Operating leadership
  • Delivery & performance
Operations & AI

The partners

Built by people
who build companies.

Jonathan brings the product and technical perspective. Dalton brings the commercial perspective. Both stay connected to the business you are building.

Meet Jonathan & Dalton
Jonathan Chamblee, partner

Jonathan Chamblee

Partner

Product, technology & operations

Founder, technical co-founder, and COO experience. Connecting the business decision to the architecture, software, and team needed to execute.

Dalton Locke, partner

Dalton Locke

Partner

Brand, growth & company building

Co-founder of MIT45 and Diversified Botanics. Founder of PONO.AI and Innovators Table. Connecting brand, distribution, and commercial execution.

Working together

Start at the decision
that matters most.

Our approach

Before we talk

Good questions.
Direct answers.

Can you work with our existing team?

Yes. We define ownership and work alongside your product, engineering, growth, or leadership team. The engagement should make the team more effective.

Can we start before the product exists?

Yes. We can begin with the industry problem, buyer, business model, and what needs to be validated before a build.

How do we define the engagement?

We agree the objective, deliverables, owners, timing, and commercial terms before work starts. The scope follows the business need.

The next move is yours.

Build what your
industry needs next.

Bring us the business challenge.
Let’s put the right experience to work.

Start a conversation